I'm not sure if I'm asking too much from a projector ad, but this could have been so much better. Unoriginal photostock-esque camera angle, some loosely floating words (and too many of them), uncomfortable alignment of the actual product pitch next to a pic of the projector... I'm a little sad. They could have cut out 3/4 of this model's 'testimonial'. No shortening of words to 'gotta' is going make me forget she's selling something. Thankfully she's fresh enough to make us want to identify with her.
What they've done successfully is not what they wanted to - they've made this woman's face and suit all I want to look thanks to the text on the vertical and with the camera angle. Not sure if the textile looking lines across her image are intentional but I like them a lot. Makes her look like she's a projected image herself. Color scheme is fine, but not cohesive. First thing I'd do? Get rid of that little box of information just above the footer banner. Next thing: put some meaningful images in the footer banner.
Keeping the text minimal, the spacing clean, and maybe some unified kerning would solve a lot.
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